Social Objects is a software platform that makes it easy to build new social object services - a next generation CMS for the social web.
In the same way that Wordpress is a platform that makes it easy to create a blog by taking care of the complex underlying content management plumbing, allowing bloggers to focus on creating compelling content, Social Objects is a platform that takes care of the underlying social and content management plumbing so that developers can focus on building compelling services without worrying about how to manage relationship graphs, activity streams, subscriptions, firehoses, search, api’s, authentication, identity, security, etc.
The Social Objects Technology Platform was acquired by BBCWW in May 2011.